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Idea Generation through Improvisation

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Where do good ideas come from? We discovered how to generate ideas through games with toy designer Barry Kudrowitz. In a series of team games based on improvisational comedy training, Lab participants activated the parts of their brains associated with innovation and built specific skills related to prolific idea generation. The games encouraged group collaboration, rapid association, and problem solving.

BMW Guggenheim Lab
Pfefferberg, Schönhauser Allee 176
Prenzlauer Berg, Berlin

© 2012 Solomon R. Guggenheim Foundation, New York

Date added: Jun 29

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