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BMW Guggenheim Lab Interactive Website Goes Live July 8, 2011


The official BMW Guggenheim Lab website will launch Friday, July 8. The website will be the “go to” resource for information about the BMW Guggenheim Lab, including background information on the project, behind-the-scenes videos, and everything visitors need to plan their visit.


The website will announce the initial programming schedule for the BMW Guggenheim Lab when it opens in New York on August 3, including offerings such as an interactive installation, site-specific events, workshops, discussions, performances, and informal gatherings. The programming schedule will be updated regularly. All events are free.


The website also will serve as a platform for sharing and exchange that extends the physical experience of the BMW Guggenheim Lab by connecting people worldwide in thoughtful discussion about current issues and concepts relating to the theme Confronting Comfort. A highlight of the new website will be personal vision statements from the esteemed members of the BMW Guggenheim Lab Advisory Committee. The website has been designed by Bureau for Visual Affairs ( The graphic identity of the BMW Guggenheim Lab has been designed by Sulki & Min (



Friday, July 8, 2011

About the BMW Guggenheim Lab

The BMW Guggenheim Lab is a public space for the exploration of ideas related to urban life. Housed in a mobile structure designed by the Tokyo architecture firm Atelier Bow-Wow, the BMW Guggenheim Lab launches in First Park, a New York City Parks property at Houston Street and Second Avenue. A Lab Team—comprising an urban activist, an inventor, a journalist, and two architects—will lead an investigation into innovative concepts and designs for city life in response to the theme Confronting Comfort. Over the next six years, the BMW Guggenheim Lab will travel to nine cities around the world in three successive cycles, each with its own theme and mobile structure. After opening in New York, the BMW Guggenheim Lab will travel to Berlin (spring 2012) and a city in Asia (winter 2012–13). The first cycle will culminate with an exhibition at the Guggenheim Museum in New York displaying the Lab’s results and findings in these three venues.

The BMW Guggenheim Lab will be open in New York from August 3 to October 16, 2011, Wednesdays through Sundays. Admission and all events are free.

Join the conversation on Twitter with @BMWGuggLab and use hashtag #BGLab.


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Tina Vaz/Betsy Ennis
Solomon R. Guggenheim Museum
212 423 3840
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Thomas Girst
BMW Group
(49) 89 382 20067
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July 8, 2011

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