Media Alert

City Forward: Inspired Ideas for Urban Life

BMW Guggenheim Lab and GOOD Call for “City Forward” Ideas from Around the World

In collaboration with GOOD, the BMW Guggenheim Lab today launched a worldwide, online call for forward-thinking, imaginative and unconventional ideas to improve urban comfort. Responding to the question, "How would you transform a public space in your city to make it more comfortable?," the public is invited to propose changes to public spaces where they live, taking into consideration the community, environment, architecture, landscaping, and any other aspects that would affect the experience of the space. Top ideas, selected by GOOD and BMW Guggenheim Lab curator Maria Nicanor, will be featured on the GOOD and BMW Guggenheim Lab websites and social media channels, and in the BMW Guggenheim Lab e-news.

This global online Call for Ideas is an integral part of the BMW Guggenheim Lab, which is currently open in Berlin (June 15 – July 29, 2012). Exploring new concepts and designs for city life, the program for the Berlin Lab concentrates on the theme of Confronting Comfort and the importance of “doing and making” to bring about city change. The Lab explores issues of contemporary urban life, from infrastructure to technology to sustainability, through programs that encourage visitors to participate and share questions, answers, thoughts, and dialogue.

Submissions will be accepted from June 19 through July 17, 2012. Following the submission period, top entries will be chosen by GOOD and BMW Guggenheim Lab curator Maria Nicanor.

Submit your idea for how to improve comfort in a specific public space at Starting in mid-July, visit to browse, share, and discuss a selection of proposals from around the world.

Entries must include three to five sentences explaining how the proposal would increase comfort in a specific public space. Submissions may also be accompanied by an image of a sketch or model that corresponds to the idea and shows how your idea would be implemented. The image must be a 450-pixel JPEG that is less than 1MB.

Submissions will be accepted until Tuesday, July 17, 11:59pm ET.

About the BMW Guggenheim Lab

The BMW Guggenheim Lab is a joint initiative of the Solomon R. Guggenheim Foundation and the BMW Group. Housed in a mobile structure designed by Tokyo architecture firm Atelier Bow-Wow, the BMW Guggenheim Lab launched in the summer of 2011 in New York. Over six years, the BMW Guggenheim Lab will travel to a total of nine cities around the world in three successive two-year cycles, each with its own theme and structure. Following Berlin—the second stop of the tour—the BMW Guggenheim Lab will travel to Mumbai in winter 2012–13. Details about the Lab’s second cycle will be announced in the months to come. The BMW Guggenheim Lab is curated by David van der Leer and Maria Nicanor of the Guggenheim Museum.

In addition to the City Forward initiative, the BMW Guggenheim Lab website encourages a global online audience to engage with the Lab through rich multimedia content, including programming and behind the-scenes videos and images. Activities at the Lab are reported on the project’s blog, Lab | Log, which also features interviews with BMW Guggenheim Lab contributors. The public is invited to join the BMW Guggenheim Lab’s dedicated social communities on Twitter (@BMWGuggLab and #BGLab), Facebook, YouTube, Flickr, and Foursquare).

About GOOD

GOOD is a media platform that promotes, connects, and reports on the individuals, businesses, and non-profits "moving the world forward." Good produces a website (, and online video content covering a variety of topics, including the environment, education, urban planning, design, food, politics, culture, and health. GOOD was founded in 2006 and is based in Los Angeles, California.


Kate Lydecker, Ruder Finn Arts & Communications Counselors
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June 19, 2012

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